The energy drinks industry comprises beverages such as energy drinks, energy shots and energy drink mixes. Energy drinks are known as beverages that promise to give the consumer an extra energy boost. They are typically high in caffeine and contain additional ingredients including taurine, guarana and B vitamins. Energy shots are a more concentrated form of energy drinks and contain a larger amount of the primary ingredient caffeine. Energy drink mixes as the third subcategory come packaged as powder and may be mixed with water or juice. Energy drinks are assumed to be quite popular among younger age groups who mostly consume energy drinks to wake up or stay awake, increase their mental performance or to enable them to concentrate longer. Source Statista
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