Global energy drink sales reached €44 billion in 2014 (about $49.9 billion), according to BeverageDaily.com, an online news service covering the food and beverage industry. That’s a 5% increase over 2013 sales. Energy drinks are part of the broader soft drink category, which includes carbonated beverages, fruit and vegetable juices, bottled water, sports drinks, beverage concentrates, ready-to-drink tea, and ready-to-drink coffee. Within this industry, consumers have been buying less soda and more energy drinks.
\nAmericans today are consuming about the same amount of soda as they were in 1986. Meanwhile, energy drink sales have been growing rapidly, according to the American Beverage Association, the trade association that represents America’s non-alcoholic beverage industry. The markets that will be most important for energy drink growth through 2017 are the United States, China and Brazil, according to market research firm Euromonitor International. Updates from @redboost.lk
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