A study conducted to better understanding of consumer preference and consumption patterns of beverage drinks and alcohol mixed drinks of consumers in Kandy, Hambantota, Anuradhapura and Gampaha districts in Sri Lanka. An important finding that emerged out of the survey was that more than 70% of the respondents in all the four districts approve of the popularizing of the beverages drink industry in Sri Lanka instead of alcohol mixed drinks. beverages drink market in Sri Lanka is dominated by the well-reputed brands of local beverages drinks namely Redboost and others, followed by well reputed brands of imported beverages drinks. Hence small scale beverages drinks limited only to particular localities cannot compete at that level. However, there is demand for that variety from rural areas of all the four districts. Hence, there is a possibility to improve that market. The study concludes that, more than 70% of consumers in all the four districts, preferred beverages drinks over other varieties. It is revealed that there is more room for the beverages drink market to improve in future.
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